SHIFT Communications
“The Big Change is the recognition that journalists are Internet users. They are increasingly comfortable researching and working online, across many types of re-mixable media (hyperlinks, text, photos, videos, etc.) The Social Media Press Release merely amplifies prospective source materials; it does not replace a well-crafted, customized pitch nor replace the need to provide basic, factual news to the media.”
Todd Defren
Principal, SHIFT Communications